Sunday, February 15, 2009

Thunder Road to Chapter 11

Today is the Daytona 500. NASCAR is the only sport that arranges itself so that its best-known and most important contest is also Opening Day.

This bizarre bit of marketing management, of course, ranks about 127th on the list of stock car racing's business problems. No.1? Well, that would be, "who's gonna make the cars NEXT YEAR?"

The ancient slogan that has guided NASCAR to where it is today is "win on Sunday, sell on Monday." It has a new meaning now. "Sell on Monday" doesn't refer to automobiles, but to the companies which build them.

I look forward to the scene at the podium of the 2010 Daytona 500, in which winning driver Kyle Busch says, "all the credit has to go to the team of our Birkenstock Roquefort Socialized Medicine Volvo."


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