Wednesday, December 16, 2015

Tie-Ins, Nothin' But Tie-Ins, La, La, La Tie-Ins

The following socioeconomic proposition has come to mind after watching television this month: If any Star Wars fan has purchased all the products which have signed marketing agreements with Disney related to "Star Wars: the Force Awakens" they are now too broke to buy a ticket to see the movie.

As far as I can tell, the only holiday advertiser not to do this is Chanel. And I think they missed a bet.


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