Wednesday, February 08, 2012

Missed Target Marketing

The display stand by the entrance of the Bedford Super Stop & Shop this afternoon had a sign shouting that the new product was "Special" and "Limited." But not as limited as interest was. No shoppers paused to examine the merchandise. Most wouldn't even glance at the display, turning away when they got close enough to see what it was.

Who would have imagined Super Bowl game programs would be such a tough sell?


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