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Great Moments in Marketing

Bedford, N.Y. is a cushy suburb of New York City in Westchester county. Bedford, Mass. is a middle class suburb of Boston. The two towns are about 200 miles apart. Despite that, someone in the Stop and Shop corporation must have the two mixed up.

The Bay State Bedford contains the Stop and Shop closest to my home. All summer long, in the big aisle containing seasonal goods (everything from Passover foods to Christmas lights, depending on the calendar), the beach accessories featured a stack of styrofoam coolers bearing the logo of a major league team-the Mets. Sales were not brisk.

Yesterday, I entered the same store as the Halloween decorations were being dismantled and great stacks of stuffing mix and cranberry sauce were being placed on the shelves. At the entrance was a massive pyramid of Wheaties boxes. As ever, the cereal displayed the image of a famous athlete on the front of each box.

The jock in question was Alex Rodriguez.

posted by Michael Gee @ 9:32 AM