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A Brief Paper on Sports Marketing Theory

Gee's Hypothesis was formed yesterday afternoon channel hopping between the PGA Tour, NASCAR, the NBA, the Premier League and the Red Sox, especially the first two.

Here it is in all its elegant simplicity. The brightness of the economic future of any given sport is in inverse proportion to how often one hears the words "erectile dysfunction" during the commercial breaks of its television broadcasts.

Demography is a bitch. It's very hard to grow the audience for a game when the primary fear of that audience is that it's growing old.

posted by Michael Gee @ 10:29 AM