Tuesday, November 10, 2009

A Choice Not an Echo, or, The Failure of Media Deregulation

At approximately 3:30 p.m., the Michael Felger and Tony Massarotti program on WBZ-FM featured Bill Simmons discussing his feud with Glenn Ordway.

A quick flick of the radio to WEEI-AM revealed that at that same moment, Glenn Ordway was discussing his feud with Bill Simmons. Sports talk about sports talk about sports talkers. If "metaidiocy" wasn't a word before this afternoon, it is now.

Ordway and Simmons are highly successful media personalities and have the knack for self-promotion that goes with that territory (that's no knock, it's a necessary skill for their business). Fake feuds have a long and almost honorable history in show business hype. Ordinarily, I'd be inclined to shrug off this pointless war of easily bruised egos as just another day's work by two guys who are hardcore marketers.

But I can't shake the feeling they mean it. Ordway and Simmons have hurt each other's feelings. If true, that's too bad. But why drag innocent sports fans who only want to hear about Jason Varitek's option year into it? It's always the children who suffer in these fights.

Or rather, it's always the children who have them.


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