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Guerrilla Marketing, Part Deux

Newspapers obsess about young people. Management spends thousands of work hours a year in meetings rueing the fact young people don't buy the paper as much as do older people, blaming this trend for the overall decline in circulation, and wondering what they can do to get young people to buy their product.

This is true of all papers except, evidently, the Boston Globe. The biggest paper in our town has opted for a different approach, as in, "hey, you punk kids, get off of our lawn."

Based on the Globe's coverage, editorializing, and above all, columnizing on the Great Cartoon Terror Attack, anyone under 30, hell, under 80, is fully justified in seeing the paper as a product exclusively designed for the old at heart, especially those with a broomstick so far up their asses straw's coming out their ears.

Now there's a marketing campaign. The Boston Globe: Paper of Record for Abe Simpson.

posted by Michael Gee @ 12:39 PM